MARKA 2014

Go to MARKA 2014

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SIR BOB GELDOF

Rockstar, Activist, Musician, Businessman


THE NEW BRAND ETHICS:
POLITICAL RESPONSIBILITY AND SOCIAL RESPONSIBILITY

A rock star known around the globe, a music legend, an activist struggling for Africa, a prominent businessman and above all, one of the most influential speakers in the world. He is back on the MARKA stage after 7 seven years. In his highly political speech, Bob Geldof will emphasize the political and social responsibility of brands and discuss the new world's new brand ethics. He will give a surprise performance in the second part of his speech with a unique "star talk" accompanied by the music of DJ Funky C. Don't miss this summit of ideas, emotions, experiences and new horizons at MARKA 2013!


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NOREENA HERTZ

Author, opinion leader, leading economist


MAKING SMART DECISIONS IN COMPLEX SYSTEMS:
EYES WIDE OPEN!

New technologies dominating the business world, the great transformation around the globe, new and contradictory systems... Life is more complicated than ever. It is increasingly difficult to make decisions, or, more importantly, to make the "correct" decisions in this confusion. It is unclear to what degree the decision mechanisms of consumers and executives in the business world are under the influence of insidious manipulation systems. Famed economist Hertz believes that it is time to question the concept of "an expert's view" and discusses her challenging approach which has led to significant debate among opinion leaders around the world, together with her thought system which leads the way to the correct decision at MARKA 2013.


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EUGENIO MENDEZ

Coca-Cola Trademark & Portfolio Strategy Vice President - The Coca-Cola Company


THE POWER OF STORIES:
TOUCHING BILLIONS OF HEARTS WITH A STORY

Do you have memory of a time when you sat next to grandma, she looked at you and said 'once upon a time…' and literally time stood still immersing you in worlds and stories you've never forgotten… even 20-30-40 years later?. That's the power of stories. Good storytellers can mark your memories, great storytellers can mark your heart. In the session Eugenio will tell the story of Coca-Cola and how a brand has been able to touch billions of hearts.


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ANGELO BUCARELLI

Artist/Communication Expert


COMMUNICATION THROUGH
ART & DESIGN

Art and design is one of the most important drivers of the modern world. For some time now, it has also been one of the freshest tools of brand communication. The cooperation between the worlds of art and business is discussed from different perspectives and the subject is dealt with from an artist's view on the MARKA 2013 stage. The ability to think on a conceptual level and in a holistic manner, the priorities of artists, the place and role of brands in this system from the artist's perspective… Italian artist Bucarelli, who was much admired for his project in the 2013 Istanbul Biennial, is speaking on the subject.


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TİMUÇİN GÜLER

Marketing & Communication Group Director - OPET


BEING A "LOVEMARK"
IN FUEL OIL SECTOR

Timuçin Güler, OPET Marketing and Communication Group Director, will give hints for product and service quality in a highly competitive fuel oil sector and how to integrate social responsibility projects in a brand's DNA on its way to excellence. In the light of OPET's "Clean Toilet Campaign", Güler will explain the company's title of "the favorite fuel company", its journey to become the first choice and favorite brand for consumers as well as the brand's sincerity approach. Thanks to its Clean Toilet Campaign, one of the longest social projects in Turkey, ongoing since 2000, OPET addresses an important problem in Turkey and performs activities all over the country.


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ARZU ULUDAĞ ELAZIĞ

Bathroom Group Marketing Director - Eczacıbaşı Building Products


BURCU ÖZDEMİR KAYIMTU

General Manager - TBWA


A BRAND CHALLENGING THE
STANDARDS: ARTEMA

Breaking the rules of the game in the 1980's, Artema brought a fresh perspective and vision into the sector. In 2013, Artema questioned its own standards and defined the game anew. You'll now listen to Artema authorities, TBWA\ISTANBUL team and the famous actor, Engin Günaydın, talk about the path to becoming the brand that pulls out the standards.


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JAMES MOLLISON

Photographer


STORIES TOLD WITH PHOTOGRAPHS:
POWER OF IMAGES

Famous British photographer Mollison, who was born in Kenya and now lives in Venice, adds power to his stories with serial photography projects. Mollison, who has made photography an important communication tool, a unique part of stories and the central element of social projects, takes the audience of MARKA 2013 on an unparalleled visual journey with his projects.


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MELEK SOKLANGIÇ DİNÇER

Hygiene Category Global Marketing Manager - Hayat Kimya


A BRAND FROM TURKEY
REACHING OUT TO THE WORLD:
MOLFIX

In today's developed and developing countries, it is highly important to create brands which are globally accepted. There is a brand competing with the leading players in global markets and playing by the rules of the game: Molfix… The brand will explain the story behind its success and the benchmark of its "glocalization" strategy which distinguishes the brand.


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JOHANNA BLAKLEY

Academic world star in Los Angeles, Researcher of social media and popular culture


SOCIAL MEDIA AND THE NETWORKED CUSTOMER

At MARKA 2013, Blakley will speak about Social Media & the Networked Customer. The rise of social media has given marketers an unprecedented opportunity to understand what consumers actually want. As participation in social networks continues to grow, so will pressure on brands to become more responsive to the specific needs and desires of their potential customers. Marketers will be forced to cast aside primitive methods of market segmentation and tailor their products and messages to the networked online communities that defy national boundaries and demographic stereotypes.


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DEMET CENGİZ

Journalist, Writer - Hürriyet


LEYLA ALATON

Executive Board Member - Alarko Holding, Alvimedica


THE BOSS IS NAKED:
...At work, at home, in media.A straightforward conversation with the very real Leyla Alaton

Seasoned journalist Demet Cengiz, who has compiled interviews with the leaders of the business world published over the years in Hürriyet in her new book Patron Çıplak, will conduct an on-stage interview with Leyla Alaton, one of the most noted bosses on the MARKA 2013 stage. You will witness Leyla Alaton's sincerity in this live interview and watch an open-hearted boss, entrepreneur and communicator with all her life's ups and downs. Demet Cengiz will show her expertise in interviews!


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BİRİM GÖNÜLŞEN ÖZYÜREKLİ

Marketing Director and Member of Executive Committee - Hürriyet


NEW MARKETING:
"UNMARKETING"

In today's world, the feeling of satisfaction created for consumers, users or readers has gained so much importance that if they are going to feel good, you aren't going to market or even sell a thing... As a brand, you will express your most important issue by keeping quiet!

Your story will no longer be your story even as you write it. You will learn to get used to this idea!

Relying on a single source, taking the approach of "being the highest authority, knowing best", an irresistible tone of giving advice... Always directing, pressuring to buy, establishing the most branded and loud-voiced dialogues... HAS ENDED!

Now is the time to listen, not to speak; Time to non-market, not to market, And time to be invisible when necessary...


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FATOŞ KARAHASAN

Lecturer - Bilgi University Columnist - Capital, cnnturk.com


JOHANNA BLAKLEY

Academic world star in Los Angeles, Researcher of social media and popular culture


AV.EMRE KERİM YARDIMCI

Partner - Deriş Attorney-At-Law Partnership Board Member - Deriş Patents and Trademarks Agency


DIGITAL REVOLUTION, INTELLECTUAL PROPERTY
AND THE CHANGING FACE OF LAW

While the adaptation of brands to the digital revolution has proved to be an effort in itself, it has become a separate challenge for brand managers to protect their brands in this new world. In this environment, where legal and illegal communication methods have not yet been distinguished from each other, the threats and risks - and sometimes attacks - faced by brands present a state of confusion which is hard to resolve, together with countless potential issues that need to be addressed. Lecturer, author and marketing specialist, Fatoş Karahasan will compellingly moderate the discussion during which Emre Kerim Yardımcı will talk about the legal system that is in effect in Turkey, the changing face of the law, and the potential measures that can be taken by brands thus enlightening the audience with his legal expertise in the field of social media. Johanna Blakley's perspective focusing on Los Angeles will provide a significant contribution to the discussion.


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DAVID ROWAN

Columnist - GQ Magazine Editor - Wired Magazine


NEW TECHNOLOGY AND THE FUTURE OF LUXURY BRANDS

The change in consumer behavior, new trends, new technologies, and the brand-new rules of business in the mobile-internet world. How does all of this affect the future of luxury brands? A stimulating session full of novel information, during which the driving role of new technologies in the change experienced by the luxury segment, as well as their consequences, will be discussed. The sharp commentator from GQ and Wired magazines is at MARKA 2013!


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BALÇİÇEK İLTER

Journalist, Television Presenter


METİN FADILLIOĞLU

Founder, Manager - Ulus 29


ISTANBUL'S NIGHT LIFE & ENTERTAINMENT BRAND BUILDING

One of the most important figures shaping Istanbul's night life since the 1970s, Metin Fadıllıoğlu and famous broadcaster, journalist Balçiçek İlter will be presenting a unique stage interview. A pioneer of many fields in the sector, Fadıllıoğlu will frankly talk about the more influential memories shaping his life story, the story of Ulus 29, the most valuable brand he has created, night life and entertainment's place in Istanbul's social life, and how he wrote the rules of his own "game". Don't miss Balçiçek İlter and Metin Fadıllıoğlu, two great brand names, together on the MARKA stage.


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MURAT SABUNCU

Journalist, Writer


BEKİR AĞIRDIR

Director - KONDA Research and Consultancy Company


NEW SOCIAL TRENDS IN TURKEY AND THE UPCOMING ELECTIONS

MARKA 2013 is a significant, distinguished gathering! Experienced journalist Murat Sabuncu will impress us with his ability to inquire and Konda General Manager Bekir Ağırdır will shed light on Turkey's short-term social issues with his highly informative answers. Don't miss the opportunity to hear about the anticipated results and already grasp the social consequences of these results while discussing the effects of the upcoming elections on the business world and brands.


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UĞUR GÜRSES

Economics Writer - Radikal


MURAT SABUNCU

Journalist, Writer


ECONOMIC ROUTE FOR BRANDS 2014

A guiding session from two expert economists that will create a difference in brand management in 2014. What are the macro-economic expectations for 2014? What effects will these expectations have on the Turkish economy? How will brands be affected by the new economic environment? Including very important tips that can influence brand strategies and tactical plans, this key session has been specially designed for the MARKA 2013 audience.


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CHRIS CHAVEZ

Yoga Instructor, Co-owner - Cihangir Yoga


YOGA CLASS FOR BRANDS!

Harmony of the body, mind and heart, which has been the underlying philosophy of yoga for centuries, has brought peace, health and strength to individuals. MARKA 2013 offers a new framework based on this philosophy: Can yoga guide brands as well? Chris Chavez, who became a yoga instructor after working as a professional musician, is considered to be one of today's most genuine yoga instructors thanks to his rich experiences and connection with life. Are you ready for an entertaining, challenging and spiritually reviving yoga class at MARKA 2013?


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EVRİM KURAN

Generation Researcher


ŞİRİN PAYZIN

Producer - CNN TÜRK


ARDA ERDİK

Creative Director - Tribal Worldwide İstanbul


HAYKO CEPKİN

Musician


GENERATION Y CANNOT BE EXPLAINED, IT CAN ONLY BE EXPERIENCED!

A voice that attracts attention in social movements! A different generation that criticizes what it does not agree with, cannot stand injustice and created its own values and realities… We are aware of the power and strength of this special generation, which makes up 35% of Turkey's population. Yet can we understand them completely? Can we communicate in their language and style? 360° with Şirin Payzın brings together generation researcher Evrim Kuran, creative director and communication specialist Arda Erdik, who is one of the most important figures of social media, and Hayko Cepkin, an important local rock musician who has successfully captured the spirit of Generation Y.


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ACUN ILICALI

Founder, Manager - Acun Medya


THE RISE OF TURKEY'S MOST POPULAR PERSONAL BRAND AND HIS VISION FOR A TV CHANNEL OF HAPPINESS

Acun Ilıcalı started his media life with sports reporting by chance; thanks to his production company, he became the owner and a leading actor of TV shows breaking the ratings records and then he quickly became the most popular and favorite personal brand of Turkey. Recently, Ilıcalı's career has led to many discussions after his acquisition of TV8 upon a surprising decision in the past weeks. The way he had started as an agreeable sports reporter led him to be the hero of an exceptional success story. With his charming personality and his own rules, Acun Ilıcalı is now ready to break the rules of broadcasting. You will witness a unique on-stage interview by experienced journalist Murat Sabuncu.


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BJ CUNNINGHAM

MARKA Conferences' all time moderator


Having been the one and only moderator of MARKA Conferences for 14 years, BJ Cunningham is again acting as the host of MARKA stage. Not only will he successfully host the event, as he has always done, but he will also spice up the conference with interesting stories. For the first time on the MARKA stage, he will share sweet, amusing, surprising and inspirational real-life stories which have marked milestones in his own life.

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